WarbaBank

Warba Bank announced the launch of the first of its kind augmented reality experience, “Warba World”, as part of its bold digital transformation and innovation plan. This unique digital initiative in marketing activation is the first of its kind in Kuwait and offers a local flavor along with educational materials ranging from banking trivia questions to general facts to tackle the start of financial literacy for all, customers and non-customers alike.

With no need to download an app, everyone can jump right in and select their avatar, which takes them to a stunning 3D version of Kuwait City, all powered by AR technology. As they explore this virtual city, participants will encounter a host of points of interest, each of which unlocks a new mission, where the correct answer to these challenges will be the key to success; as it earns players more time on the countdown clock and helps them avoid getting stuck before completing the quest.

But this experience is not just about fun and games; rather, it is also designed to improve financial literacy, making it a truly groundbreaking experience, as Warba Bank plans to constantly update and enhance Warba World, through new features, locations and challenges added over time.

In this regard, Mr. Ayman Salem Al-Mutairi, Director Marketing and Corporate Communications at Warba Bank, said: "This augmented reality initiative on the web is not only unique, but also serves an important purpose."

Al-Mutairi added: "We are proud to say that our partnership with Aircards has led to the development of a brilliant world that spreads financial literacy through playing with Warba World, and players can learn how to manage their financial affairs in a fun and attractive way."

Al-Mutairi stressed, "This initiative is in line with our ongoing commitment to digital transformation and innovation, as we strive to be a customer-centric organization that leverages the latest technologies to deliver exceptional user experiences and valuable educational content, but that's not all. We are constantly working on new features that will expand the scope of the game and take it to new heights.”

For his part, Lewis Collins, Chief Commercial Officer at Aircards, said: “We are very excited to partner with Warba Bank in this exciting XR marketing activation; (Warba World), and he emphasized that the initiative is a great example of using innovative technology to engage consumers in a new and exciting way, concluding “We were pleased to work with the wonderful team of Warba Bank and we look forward to continuing our partnership through new functions and releases”.

About Aircards

Aircards is a production agency specializing in the development of Web-based Augmented and Virtual Reality experiences, with a highly talented in-house team of WebAR/VR developers, 3D artists, project managers and creatives.

They provide an end-to-end service that includes consulting, ideation, design, development, hosting and analytics, Aircards is dedicated to ensuring they are at the forefront of innovation in the web-based immersive technology sector.

Aircards is trusted by top global brands including Warba Bank, Pepsi, Samsung, Yahoo!, John Deere, Warner Bros, Disney & many more. Learn more at www.aircards.co