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Warba Bank announced the launch of a new segment, "Al Safwa Plus", with new features and characteristics that suit the clients’ needs and lifestyle, for individuals who earn a monthly salary of KD 2,500 or more, or have a total balance of between KD 150,000 and less than KD 350,000. The “Al Safwa Plus” segment offers new qualitative advantages within the continuous interest in different client segments, and the creation of new product s and services to meet the needs of each segment according to their age and various interests.
The Acting Chief Retail Banking Officer at the Bank Musaed M. Al-Mazyad, said, "We are keen at Warba Bank to design services and products that meet the needs of clients, and provide them with the banking services they need. He explained that the new segment expresses the ambitions and aspirations of our clients. It is an initiative of "Warba Bank" towards diversifying products and banking services to suit all segments of clients, and meet their needs of receiving distinguished service, according to quality, accuracy and speed standards.
Al-Mazyad pointed out that Warba Bank will continue its success in creating new ways to enhance the exceptional experience of its clients from various segments, and give them added value that suits their lifestyle. At the same time, he emphasized the approach through which the Bank seeks to communicate with its clients and serve them in the most accurate and simple matters that affects their lifestyle as a partner and not just a bank or financial institution.
Al-Mazyad explained that one of the most important advantages that will be offered within the "Al Safwa Plus" segment is the presence of a special section serving the segment through a customer relations manager dedicated to assisting clients of this segment and meeting their banking requirements, and increasing the daily withdrawal limit from ATMs up to KD 3,000, in addition to free issuance for the first year of the World Mastercard, and Warba concierge services (personal assistant), as well as obtaining a special competitive rate on personal financing transactions and granting the customer a grace period of up to 12 months. The "Al Safwa Plus" card also grants the client free access to more than 25 airport lounges around the world with international offers (restaurants, cafes, entertainment) through the priceless Specials application (IOS / Android), in addition to a free MyUS "premium" account for the first year.
Al-Mazyad stated that Warba Bank continued, during the past period, to focus on different client segments according to a clear strategy based on providing a package of services and benefits that suit each segment. Today, we are pleased to present the "Al Safwa Plus" segment, which we consider a pillar of the future, through which we aim to develop the relationship between "Warba Bank" through special programs and communication channels that contribute to building a distinct banking culture and building continuous loyalty with "Warba Bank".
Al-Mazyad noted that Warba Bank is the partner of its clients in all their activities and daily life, with what it provides of distinguished services and exceptional offers, which we are keen to suit their aspirations. Emphasizing Warba Bank's keenness to enrich the banking experience that the client receives and focus on providing services that suit the modern lifestyle of speed and ease in completing all transactions, in addition to holding campaigns that include offers meeting their daily needs, which are carefully monitored through systematic communication with clients. The client is the main focus in all that is offered by the personal banking services group at Warba Bank, and what it launches in terms of services, improvements, advanced payment solutions, and exceptional prizes and offers.
Warba Bank succeeded, shortly after its founding, in establishing its position in the banking sector, and occupied a leading position in the field of Islamic digital banking services for individuals, and is considered the local bank with the highest number of shareholders base from members of society, which makes it close to them by providing the best banking services. Warba managed to meet the aspirations of the Kuwaiti society and deservedly earned their trust in a short period.
