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كشف بنك وربة اليوم عن هويته الجديدة وشعاره التجاري "لنملك الغد" في خطوة نوعية تعبّر عن مسيرة البنك الممتدة من رؤية جوهرها الابتكار والريادة والتقدّم نحو الغد، مؤكداً التزامه بتلبية احتياجات جميع شرائح المجتمع من فئة الأطفال والشباب إلى رواد الأعمال وأصحاب الشركات الكبرى والمستثمرين.
Warba Bank revealed its new brand identity and slogan, "Let's Own Tomorrow," marking a transformative step forward in the bank's journey to redefine Islamic banking in Kuwait. The rebranding reflects Warba Bank's dedication to empowering every segment of society, from children and youth to entrepreneurs, large businesses and investors, by providing innovative financial solutions that align with the needs of the local market.
The new identity serves as a bold declaration of its transformation journey over the past years. This milestone aligns with the bank's ongoing efforts to introduce innovative products and services that redefine banking solutions in line with the latest technological advancements. It reflects Warba Bank's commitment to exceeding customer expectations by understanding and addressing their evolving needs and adapting to the dynamic requirements of the banking sector in Kuwait.
Through years of steady development and growth, the bank has built a diverse portfolio of products and services designed to cater to customers across all segments while keeping pace with the rapid changes in global markets. Anchored by its new slogan, "Let's Own Tomorrow," this identity underscores Warba Bank’s leading position in the local Islamic banking sector. Since its establishment, the bank has transformed into a trusted destination for customers seeking high-quality, Sharia-compliant banking services, setting a benchmark for excellence in the industry.
Emphasized the significance of this milestone Chief Executive Officer of Warba Bank, Shaheen Hamad Al-Ghanim, said: "This new identity is the fruit of Warba Bank's long-term vision, which extends beyond meeting customer needs to achieving sustainable growth and anticipating future aspirations. Over the years, we have established ourselves as a contemporary leader in Islamic banking by offering flexible, innovative solutions that add tangible value to our customers' lives. This rebranding reinforces our position as a trusted partner in shaping the financial future of Kuwait."
He added: "The introduction of this new identity is a pivotal step in our growth journey. Warba Bank continues to expand its customer base and financing portfolio, making it essential to have a brand that reflects our dynamic evolution and our commitment to staying ahead of industry trends. Our new slogan, 'Let's Own Tomorrow,' reflects our dedication to providing pioneering services that set a benchmark in the local market."
“The new brand identity is built on three core pillars: unwavering adherence to Islamic principles, transparent and honest relationships with customers, and a strong sense of social responsibility,” said Al-Ghanim. “Warba Bank remains focused on fostering knowledge and awareness within our society through initiatives that cover education, health and culture, ensuring a brighter future for the next generation.”
Warba Bank’s responsibility stems from its deep roots as a well-established Islamic banking institution, firmly embedded in the Kuwaiti society and committed to upholding its loyalty to the community. In that context, the rebranding also highlights the bank’s strength in leveraging its human capital to deliver tailored financial solutions. Whether in-branch or through its state-of-the-art digital platforms, the bank remains committed to understanding customer needs and offering seamless financing and investment solutions.
The rebranding is also a testament to Warba Bank's investment in its digital infrastructure, empowering customers to complete their transactions securely and efficiently at their convenience. By integrating cutting-edge technologies, the bank is setting a new standard for digital banking, turning smartphones into virtual banks that save time and effort.
Furthermore, the new identity comes as a culmination of significant development strides made in recent years, marking a turning point in its regional and global expansion. This progress has earned the bank trust from local, regional and international investors, while simultaneously continuing to provide unparalleled, exclusive services to its customers. These achievements have garnered prestigious awards and recognition, underscoring the bank's excellence and growth trajectory.
One of Warba Bank’s most notable milestones is the launch of Royal Banking, a premium service tailored to the unique needs of distinguished customers. The account reflects the bank’s strategy to expand its offerings to deliver exceptional, bespoke experiences that align with the specific aspirations of each customer’s segment..
Warba Bank has also solidified its position as an innovator by becoming the first bank in Kuwait to introduce a personal banking advisor powered by artificial intelligence. This cutting-edge service is part of the bank’s broader digital transformation strategy, aimed at automating processes, enhancing operational efficiency, and maintaining a competitive edge in the financial sector. Leveraging artificial intelligence, this service provides advanced and personalized banking consultations, elevating customer experience.
For corporate customers, Warba Bank introduced the iPos smart wireless point-of-sale device, a groundbreaking tool designed to revolutionize how merchants manage their business transactions. The product aligns with Warba Bank’s vision of creating unique value in the banking sector and opening opportunities for both individuals and businesses to thrive.
Warba Bank remains deeply committed to nurturing Kuwaiti talent through a range of training and development programs. At the forefront of this effort is the Rowad Program, now in its fifth edition, which targets Kuwaiti students enrolled in universities in the United Kingdom. The bank also sponsors educational, awareness and training programs at local universities and provides job opportunities for graduates, fostering a new generation of skilled professionals to join its experienced team.
Warba Bank’s achievements have been recognized internationally with multiple awards, including the Most Sustainable Bank in Kuwait 2024 and Best Islamic Digital Banking Services in Kuwait 2024, both presented by International Business Magazine. These awards reflect the bank's commitment to market innovation, economic stability, sustainability and corporate social responsibility.
The bank also received accolades from Network International, earning recognition for "Insightful Leadership and Pioneering Card Services". This distinction highlights Warba Bank's innovative solutions, including the instant issuance of credit and prepaid cards within just five minutes and interactive communication tools that enhance customer protection by preventing fraud and recovering paid amounts efficiently.
Warba Bank was as well honored by Mastercard as the recipient of the Highest Growth in Credit Card Activation on Digital Wallets in Kuwait for 2024. This accomplishment showcases the bank's significant growth in digital wallet adoption and its ability to build greater customer trust.
On the environmental front, Warba Bank is a leader in sustainable financing and green transformation. As part of its sustainability strategy, the bank is working towards achieving carbon neutrality by 2060 and net zero emissions by 2035.
Warba Bank became the first Kuwaiti bank to offset carbon emissions associated with employee travel through its partnership with Climate Partner, raising awareness of Scope 3 emissions and setting a precedent for corporate responsibility in Kuwait.
The bank also invests in strategic community partnerships, most recently collaborating with the Scientific Center, part of the Kuwait Foundation for the Advancement of Sciences (KFAS), to promote environmental conservation and sustainability. This partnership, which will extend through 2025, includes launching programs and initiatives that target various age groups, particularly youth and children, to raise awareness of climate change and the importance of environmental protection.
