Warba Bank continues its active support and contributions to the "Let's Be Aware" campaign, an awareness campaign initiated by the Central Bank of Kuwait and the Federation of Kuwait Banks to educate and highlight customer on their rights when dealing with banks, and how to maintain their accounts and savings.
The awareness campaign on customer rights targets the areas of personal finance, whether consumer or housing financing, the complaints mechanism regarding banking services, various bank cards, ways to avoid exposure to fraud, awareness of the risks that customers may be exposed to, high-risk investments, and awareness of the rights of customers with special needs. Additionally, it targets cybersecurity awareness and the protection of bank accounts, in addition to illuminating the mechanisms for filing complaints, with an introduction to the functions of the banking sector and its role in stimulating and developing the economy.
With regards to this campaign, Ayman Salem Al-Mutairi, Director of Marketing and Corporate Communications at Warba Bank states: “At Warba Bank, we are keen to spread information about the financial culture, the culture of savings and investment. Moreover, this campaign aims to educate customers and partners about the services and products of Islamic banks, and how to benefit from them by means of publishing educational materials and awareness brochures on social media platforms and all electronic channels of the bank, with the aim of shedding light on the rights of customers and educating them about their rights and obligations when dealing with banks.”
Al-Mutairi further states: “Since Warba Bank regularly presents these initiatives on social media we are keen to carry out such campaigns and banking awareness programs as well as sending digital messages through the Warba Online application, emphasizing Warba Bank’s commitment to support sustainability at the societal and economic levels, in initiatives that are chosen and identified strategically for the benefit of the Bank in particular, and the country in general.”
Al-Mutairi points that "Warba" is constantly working on organizing several training courses for its employees to increase their expertise in the field of fraud and combating financial crimes, especially electronic ones, The bank urges employees to convey their expertise in a simplified and focused manner to customers and partners through direct contact, on service delivery sites and through social media tools and channels. Warba Bank is increasing its campaign communications to employees to benefit from their direct communication with customers to achieve maximum effective awareness and achievement of campaign goals.
Al-Mutairi illustrates further how "Warba" aims, through a series of messages directed to employees, coinciding with its continued efforts in the same field to educate customers, to achieve the maximum possible goals set within the ongoing campaign until the end of this year, with the highest level of effectiveness, as it depends on the ability of Communication and direct meeting between employees and customers to deliver a set of basic messages related to strengthening the credit, financial and banking culture of customers and thus its transmission and inclusion to the whole community.”
It is important to note that in cooperation with the Federation of Kuwait Banks, the Central Bank of Kuwait has launched for the second year in a row the “Let’s Be Aware” campaign. Aimed at the public, the campaign believes in social responsibility towards bank customers and in the context of enhancing bank customers’ awareness of the most important banking services provided to them to achieve the integrity of transactions and the enhancement of financial inclusion and monetary and economic stability through comprehensive awareness of the rights and obligations of customers. Additionally, it aims to define the advantages of electronic financial transactions and present ways to avoid the risks arising from them in strengthening protection walls and achieving cybersecurity to ensure the interests of all and protect the savings and wealth of society.