WarbaBank

As part of its commitment to social responsibility and promoting the values of giving during the Holy Month of Ramadan, Warba Bank launched the "Basma" campaign in partnership with Dabdoob, a leading toy platform, to bring joy and happiness to orphans during Eid Al-Fitr. The campaign encourages Warba Bank VISA cardholders to use their cards for purchases throughout Ramadan, with 10% of the purchase value donated by the bank to buy Eid gifts for orphans, at no additional cost to customers.

Speaking about the campaign, Mr. Muhannad Issa Burhama, Director of Product Development and Customer Segments at Warba Bank, said: "Ramadan is a month of generosity and giving, a time when people actively engage in charitable acts such as providing Iftar meals and food baskets to those in need. At Warba Bank, we wanted to introduce a different initiative this year, one that goes beyond fulfilling basic needs and brings joy to children who may not have anyone to surprise them with a gift on Eid Al-Fitr. The ‘Basma’ campaign is designed to spread happiness in a unique way."

Burhama added that spending in supermarkets and cooperatives naturally increases during Ramadan, as individuals and families purchase larger quantities of daily necessities. This observation inspired the "Basma" campaign, linking everyday shopping with an effortless way to give back.

He explained: "The more you shop, the more you contribute to bringing joy to orphans. This year, instead of focusing solely on providing food, we decided to complement the spirit of giving with something that embodies the joy of Eid: Surprising children with gifts. Giving is not just about meeting needs; it's about creating happy memories. Imagine a child waking up on Eid morning to find a new gift waiting for them and knowing that someone thought of them and wanted to make them happy.”

The "Basma" campaign is exclusive to Warba Bank VISA cardholders, including VISA Signature, VISA Platinum, and VISA Prepaid cards. Customers simply use their VISA cards for everyday purchases, and Warba Bank donates 10% of the transaction value towards buying Eid gifts for orphans. There’s no additional cost to customers as all gift costs are fully covered by Warba Bank, and no fees are deducted from customers' accounts. Customers contribute by simply using their cards for daily purchases.

The campaign extends from March 1, 2025 to March 31, 2025 and gifts will be distributed in the final days of Ramadan, ensuring children receive their gifts in time for Eid. To enhance customer engagement, Warba Bank sends weekly alerts updating participants on the campaign’s impact, fostering an emotional connection between them and this meaningful initiative.

The "Basma" campaign reflects Warba Bank’s values, combining banking innovation with social responsibility. It strengthens the bank’s role in supporting the community and bringing joy to orphans, ensuring they too experience the joy and celebration of Eid.

joy to orphans, ensuring they too experience the joy and celebration of Eid. On his part, Mr. Hamad Al-Salmi, Head of Marketing and Public Relations at Dabdoob, expressed his enthusiasm for this partnership, stating: "At Dabdoob, we are committed to spreading joy among children, and partnering with Warba Bank on the 'Basma' campaign reflects our dedication to social responsibility. Eid is a special occasion that all children look forward to, and this initiative ensures that orphaned children receive their share of happiness and celebration."

Warba Bank: Investing in the Community

The "Basma" campaign is part of Warba Bank’s ongoing commitment to social initiatives. The bank actively adopts programs that promote solidarity and encourage giving, aligning with Islamic values while providing innovative banking solutions that allow customers to engage in charitable efforts effortlessly.

In addition to this Ramadan initiative, Warba Bank continues to support education, environmental sustainability, health and youth empowerment as its strategy aligns with Kuwait Vision 2035. The bank’s social responsibility strategy is designed to create a positive and sustainable impact on society.