As part of its social responsibility and ongoing efforts to promote community awareness, Warba Bank launched an interactive awareness campaign at Assima Mall, in collaboration with the Ministry of Interior and presented by officers in an aim to educate the public about the recent amendments to Kuwait’s traffic law.
This marks the first-of-its-kind initiative by a bank in Kuwait to engage directly with the public on traffic legislation. The campaign was hosted in a dedicated area inside the mall, generously provided by Salhia Real Estate Company in support of this public awareness effort.
The event featured a smart screen and a dedicated booth by Warba Bank, where visitors answered educational questions developed by the Ministry of Interior regarding the new traffic law changes. Participants who answered correctly received one of over 200 gifts provided by Warba Bank.
Commenting on the campaign, Director Marketing and Corporate Communications at Warba Bank, Ayman Salem Al-Mutairi, emphasized that the initiative reflects the bank’s social commitment to promoting awareness about traffic laws and reducing road accidents by supporting government efforts and spreading knowledge across the community. He also noted the campaign’s objective of highlighting the importance of adhering to the new traffic laws for everyone’s safety.
Officers from the Ministry of Interior supervised the educational sessions and explained all key amendments to the law in a simplified and effective manner, ensuring that visitors of all ages could engage and understand the changes.
Al-Mutairi affirmed that this three-way collaboration between Warba Bank, the Ministry of Interior, and Salhia Real Estate represents a successful model of public-private partnership serving the national interest. He added that Warba Bank will continue to support such impactful initiatives that benefit both citizens and residents.
He stated: “Our participation in this awareness campaign stems from our firm belief that a better tomorrow is built today through knowledge and social responsibility. That’s why Warba Bank is committed to actively supporting national initiatives that promote a culture of compliance and safety, in line with our vision and our motto: Let’s Own Tomorrow.”
Warba Bank has rapidly established itself as a leading institution in Islamic digital banking services and is among the local banks with the highest number of shareholders, bringing it closer to all segments of society. This milestone further reinforces the bank’s position as a trusted financial partner that merges innovation with social responsibility in delivering premium financial services and products.